TED TALK: Global PR
After analyzing three global giants - KFC, Coca-Cola, and Airbnb - and how they became successful global role models, I conclude three different PR strategies that can help companies to better connect with their foreign audience and can be applied in almost all cases.
#ChickFilAsia
This is a fictional campaign for Chick-Fil-A opening its first restaurant in China.
#MadeinMontana
This is a campaign that we conducted for Montana Bones. We plan to host a local crafting event with more than 50 attendees to increase traffic to its official website and to its social media accounts.
You Could Be The One
In this fictional campaign, Marvel Entertainment would partner with Make-A-Wish® to produce a film called “You Could Be The One,” which tells the story of 10 children working together to defeat the villain and save the world.
Syracuse Spartans
Sponsorship Proposal
For this project, surveys were sent to eight current sponsors of the Syracuse Spartans and 20 other companies. The research ultimately showed that the main drive behind the sponsorship is the company’s ability to give back to the community.
#MoreForMothers
This #MoreForMother campaign is conducted for Johnson & Johnson during the Challenge For Emerging Leaders. We aim to empower mothers and mothers-to-be in low-resource communities and communities of color to advocate for care needs by providing them with “gentle” pre- and post-birth resources.
Snapchat Story:
Day in the Life of an SU Student
Check out this Snapchat video to see what a day in the life of an SU student looks like.
LEISURE Magazine
This is a fictional magazine about travel which targets at people of all ages. The name of my magazine is “Leisure” because I want people could all have free time to travel and enjoy their lives.
Jingqiu "Henry" Deng's Restaurant Resume
This is a documentary video that tells the story of a traditional Chinese restaurant in downtown Syracuse with an owner who is anything but traditional!
6 STEPS TO BETTER SLEEP
This is a poster that summarizes the six steps that can help you sleep better.
现代都市青年社交软件使用习惯调查(针对留学生版) 数据分析
This is a survey report that I designed, distributed and analyzed to gather public's using experience of our mobile application using Questionnaire Star.
Multimedia & Infographics
This is a presentation that introduces what is multimedia and how to create clear infographics. It is created by using Adobe Spark.
Religious Meals in 360°
In order to reduce religious discrimination, we plan to put viewers in the center of various religions’ major celebrations by using 360° videos and virtual reality, which offers people a chance to not only see, but experience and participate in different religion’s customs and festivals.
Closeness Affects Relationship Quality Based On Distance
This Psychological research study aims to test the hypothesis whether people who hold long-distance relationships benefit more from increasing closeness than people who don’t hold long-distance relationships.
Chinese Soldier’s Experience On Identity Transitions Changes Over Time
This is an anthropological research paper that aims to examine how culture and warfare intersect and impact people’s experience of serving in the military.
Colored Contact Lenses and Culture Differences
For this anthropological research paper, I devised a survey to better understand different perspectives on colored contact lenses among people from Asia and North America. The conclusion is based on 36 people's answers.
Chinese People in the U.S.: How Immigration Changes Their Lives
In this anthropological research paper, by interviewing two college students, I aim to investigate how Chinese immigrants’ life, especially those of young adults, is changed and what people’s reactions are when facing such changes.
Obesity Impacts Women Physically, Psychologically, and Economically
By providing and introducing three studies which demonstrate how obesity impacts women physically, psychologically, and economically, I concluded that obese women are more likely to have depression and breast cancer, and spend much more money to live in the United States than others.
GENIUS Olympiad 2018 Applications Now Open
I wrote this media press release to announce that GENIUS Olympiad 2018 was open to accept applications from all international and U.S. students.