Global Public Relations
In 2012, Public Relations Society of America (PRSA) unveiled the modern definition of PR: “Public relations is a strategic communication...
How To Reach The “Tipping Point”
“The Tipping Point: How Little Things Can Make a Big Difference,” published in 2000, is the debut book by Malcolm Gladwell. In order to...
The 4 Best Virtual Reality Campaigns in the World
As technology develops, people are not satisfied by 2D or 3D images. Instead, they want to explore and interact, by themselves, with the...
From “WHAT” to “WHAT ELSE”
What leads to success? Think out of the box and make changes! This evening, Paul Vinod gave a speech at S.I. Newhouse School of Public...
What you can do with China's "App For Everything" ?
（Picture created by http://699pic.com) If you ever have any Chinese friend or plan to work/travel/start a business in China, there is no...
What you can do with China's "App For Everything" ?
（Picture created by http://699pic.com) If you ever have any Chinese friend or plan to work/travel/start a business in China, there is no...
Is The Success of KFC in China Replicable?
(A KFC restaurant in China) On February 16, 2018, KFC temporarily closed hundreds of locations in the UK and Ireland because they ran out...
Is The Success of KFC in China Replicable?
(A KFC restaurant in China) On February 16, 2018, KFC temporarily closed hundreds of locations in the UK and Ireland because they ran out...
Five Must-Dos for Being Powerful PR Women
Being powerful PR professionals is never easy, especially for women. This evening, graduate students from S.I. Newhouse School of Public...
Five Must-Dos for Being Powerful PR Women
Being powerful PR professionals is never easy, especially for women. This evening, graduate students from S.I. Newhouse School of Public...
